Post
by Andrew Wilkinson » Tue Jan 03, 2017 9:15 pm
You make your point well bga. For the media it's about decision making. Not just what subjects to cover, but how to cover them, and, these days, not just in the paper, but online, and via social media.
All of the media companies I worked for put a lot of thought into their coverage, sometimes making frequent changes, but always with solid reasoning. The Gazette's Boro coverage, for example, is impressive in quality and also very comprehensive, from match reports, interviews, analysis, through to interaction with fans on social media. Not many media companies can match that. Those with wide circulation areas and the number of clubs they cover have to allocate resources accordingly.
But as fans we all want more about our club. And the Darlo fan owned model can, as you say, bring about a win win situation for the whole community.
Naturally we have got good coverage lately, led so well by the Echo, with the return to town. There's always a danger that having worked hard to achieve a target, the momentum slows. To prevent that happening we need the media with us, covering the playing and non-playing sides of the club. The better a local club does, especially a fan-owned one, the better it is for local business, media included.